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Global Market Leader

Platform Features

Imagine a new world with more sports, more entertainment and more profit

Designed for scalability and performance, the BGT platform serves operators of all sizes, providing extraordinary customisation and unique selling points. By using the BGT technology platform, businesses can deliver more events and more markets more efficiently to their customer base. The current generation of the BGT technology platform is the culmination of years of experience, having evolved through an environment of continuous innovation driven by our partners.

Merged Feed

The right merger for your customers’ needs

BGT sources its content from market leading feed providers with a variety of pricing structures. All of these feeds have been merged to allow operators to make the decision regarding which markets they would like to display and at which prices they would like to offer them to their customers. This way, operators can tailor the product effectively to the market demands of their particular territory.

Sports Content:

  • BGT’s sports content is provided by market-leading feed providers, such as BetRadar, BetGenius, XBNet, SiS, Touchnet as well as many others
  • BGT sources these feeds itself to provide operators with the most attractive prices available

Virtual Sports:

  • Due to be released Q2 2016
  • BGT is working with the leading virtual suppliers on the market, including Inspired, Kiron, Golden Race and Betradar
  • Standalone or integrated service for operation with one or more suppliers’ content
  • Feeds from all providers can be combined to offer customers the ultimate virtual experience, meaning that accumulators and multiples can be placed


  • Combines feeds from SiS, XBNet and PMU to offer thousands of races a week
  • Offers races from different territories, including the US, UK & Ireland, France, South Africa and Australia
  • Live streams of US and South African races with UK & Irish races coming soon
  • Provides great features and content enrichment from our partner Racing Post: race info and predictor as well as details about form, age, going, weight, jockey and trainer
Early Cash Out

Early cash out for a higher profit margin

  • BGT’s Early cash out is available across all channels and brings the online industry standard experience to a retail environment
  • Configurable cash out algorithms to provide a personalised product that is attractive to both operators and end-customers
  • Offering customers Early cash out options increases the turnover rate and leads to a higher profit margin for the operator
Payment Solutions

Cashing in with cutting-edge technology

  • BGT is working with a wide range of leading online payment service providers and has also integrated a number of cutting-edge casino protocol technologies such as NXCS and HalCash.
  • BGT has teamed up with the market leaders in cash vending, Novomatic and GeWeTe, and can now offer retail cash recycling facilities. This not only frees up staff to focus on first-rate customer service, it increases security and minimises the risk of cash handling errors.
Smart Pricing

Always one step ahead of the market

  • BGT has developed a central tool that allows operators to easily manage prices across all channels even down to a single terminal.
  • This tool offers dynamic risk management and quick reaction to competition and fluctuations in the market. It also allows operators to cater to price sensitive customers.
Integration Service

The perfect integration system for all customers 

  • The Integration Service was developed to provide a clear, efficient interface for the integration of any third party solution into all BGT Back-end Systems.
  • A number of bookmakers have successfully integrated their customer loyalty card schemes into our system, such as Paddy Power’s Cash Card and the Coral Connect Card.
Customer Management Service

The perfect power tool to steer bonuses in real time across all channels

  • A powerful centralised tool to steer promotions and bonuses in real-time across channels.
  • Create personalised bonuses for customers such as a free bets, acca insurance and money back bonuses.
  • Promotions across all channels can be deep-linked to promote tournaments, specific events and even single markets. Ideal for the upcoming European Championships this summer.
  • The tool allows operators to promote certain bets and accumulators that can then be added straight to the bet slip with one click.